iTRUST Cloud EHR & POS + ABB Optical
Direct Contact Lens Ordering, No More Portal Logins, and Built-In Tools to Save Time and Run a More Efficient Office
ABB Optical’s digital tools (including Abby for contact lens ordering, ABB Verify for insurance verification/messaging, and ABB Analyze for performance dashboards) are designed to reduce friction for practices.
iTRUST connects your workflow so your team can move faster day-to-day while keeping ordering, verification, and performance visibility simple.
The 6 Benefits ABB Practices Want Most (Up Front)
1. Direct Contact Lens Ordering
- Order contact lenses directly through your workflow instead of jumping between systems
- One streamlined ordering path for staff and providers
- Designed to reduce ordering mistakes and rework
2. Never Log In to the Portal Again
- Reduce daily “portal hopping” for ordering and basic tasks
- Keep staff focused inside the workflow they already use
- Less training, fewer steps, fewer resets and passwords
3. Make Your Office Efficient and Save Time
- Faster execution across common tasks
- Less back-and-forth between staff roles
- More time on patients, less time on admin
4. ABB Verify Insurance Verification
- Automate eligibility checks and benefits verification
- Reduce front desk calls, manual lookups, and delays
5. ABB Analyze for Performance
- Track practice performance with clear dashboards
- Identify bottlenecks and operational gaps faster
- Make decisions using real-time insights
6. Abby Ordering Experience
- Centralize ordering across major manufacturers
- Reduce rework, mistakes, and back-and-forth
- Save staff time with a simpler reorder workflow
Why Practices Combine iTRUST + ABB
1. Clean Workflow from Exam to Optical to CL Reorder
- Reduce drop-off between prescription and purchase
- Keep the patient experience smooth and consistent
- Tight execution across staff handoffs
2. High-Volume Speed Without Chaos
- Fast charting and consistent documentation
- Quick patient search and navigation
- Built for busy days and multi-role teams
3. Reporting and Operational Visibility
- Day-to-day visibility that leadership can act on
- Consistency across locations and teams
- Less “guessing,” more control
What Practices Say
❝Once ordering and verification stopped being a multi-portal process, the whole office got faster. Less admin time, fewer mistakes, and a smoother experience for staff and patients.❞
— Practice Owner
❝We saved time because the workflow became predictable. Verification is cleaner, ordering is simpler, and the team isn’t bouncing between systems all day.❞
— Office Manager
Simple Setup — Go Live in Phases
- Confirm scope: ordering workflow + insurance verification + performance dashboards
- Configure templates and staff roles
- Train the team with a short, focused onboarding session
- Go live and optimize with reporting-driven adjustments
ABB Connected Offer
Operational efficiency first: ordering + verification + performance visibility.
Plans available as low as $99/month.
