Team iTRUST

Background A mid-sized independent optometry practice in a suburban market was hitting a ceiling. Despite steady exam volume, revenue had stalled and key performance metrics weren’t improving. Practice Snapshot (Before Engagement): * Annual revenue: ~$1.2M * 1 OD + support staff * Per-patient revenue: ~$235 * Optical capture: ~45% * Contact lens fits trending

If you search “Best Optometry EHR” right now, you’ll see forum threads like this Reddit discussion, where dozens of eye care professionals share their frustrations with clunky software and long learning curves. That feedback is real — but the answers are often scattered, outdated, or biased toward legacy systems. In

Overview For large optical groups, managing claims and billing across hundreds of locations is one of the most complex and costly challenges. Legacy EHR systems often create silos, leading to rejected claims, delayed reimbursements, and frustrated staff. iTRUST solves this with a fully integrated EHR + billing ecosystem that ensures accuracy,

Green eyes rarest eye color? Green eyes rarest eye color? How common are green eyes? People with green eyes? “When Irish Eyes Are Smiling” was written as a lighthearted musical tribute to Ireland, and its composers could not have had any idea it would still be popular  in 2021. Unsurprisingly,

Overview Managing inventory across dozens—or even hundreds—of retail and clinical locations has always been a challenge in the optical industry. Legacy systems often fail to synchronize data in real time, leaving corporate teams struggling with inaccurate stock counts, high shrinkage, and inconsistent reporting. iTRUST EHR and Practice Management