iTRUST

7 Golden Tips on How to Capture More Contact Lens Sales

As an optometrist, one of your main goals is to make sure that your patients have the right prescription for their needs. But let’s be honest – we also want to make sure that we’re capturing as many contact lens sales as possible. After all, that’s how we keep the lights on and pay our…
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10 tips on what is the right EHR for your Optometry office?

Introduction: You know you need an EMR. The days of paper charts and billing are long gone, and if you want to stay afloat in todayโ€™s competitive healthcare landscape, you need to join the 21st century. But with so many options on the market, how do you choose the right one for your practice? Read…
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What is special about brown eyes?

Your mother and even grandmother may still remind you of how unique and valuable you are (no matter how embarrassing it may be), but if you have brown eyes, you may just feel like youโ€™re another number in the crowd. However, brown eyes are a bit more unique than you may not be aware of.…
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Should an optometrist be addressed as Dr? What should I call an optometrist?

The rule is eitherย โ€˜Dr.โ€˜ before, orย the post-nominal abbreviation for their degree after.ย Never both at the same time. โ€”-Envelope or address block on an email: โ€”โ€”โ€“(Full Name), OD โ€”-โ€”-(Name of practice or clinic) โ€”-โ€”-(Address) โ€”-Envelope, social: โ€”โ€”โ€“Dr. (Full Name) โ€”-โ€”-(Address) โ€”โ€”โ€”โ€”Note:ย it is neverย Dr. (Full Name), OD โ€”-Letter salutation: โ€”-โ€”-Dear Dr. (Surname):

What Is The Most Accurate Eye Exam For Glasses?

Vision problems are something we all suffer from, and it is anything but extraordinary. Most of the time, you might not want to spend much time in an eye clinic. Especially in the terrible days of the pandemic, it was pretty much impossible.   This is where digital eye exams come in. As the name…
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